Paddling Business is the voice of the paddlesports industry and the world’s only paddle trade media brand reaching North American independent, chain and box paddlesports retailers, liveries, outfitters, schools, industry executives, suppliers, manufacturers, distributors and other decision-makers. Our readers are eager to learn about important issues, latest trends and new opportunities that will improve their sales, distribution and industry credibility.

Dive into Paddling’s Business’ 2024 New Product Guide, with 48 pages dedicated to featuring next year’s 186 hottest things for kayaking, canoeing, SUP, whitewater and fishing. 

A brand summit in Arkansas brought to life a new national trade association. Will a true paddlesports trade show be next?

The secret to beating Costco may just be to play their game.

Will the paddlesports production pendulum swing east?

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