Palmer Rapids, ON, March 26, 2013 – Rapid Media had launched its new digital monthly paddling magazine, bringing together the very best of Rapid , Adventure Kayak , Canoeroots and Kayak Angler magazines. Paddling This Month is now available in all eight of Rapid Media’s Apple and Android apps and at Rapidmedia.com.
Paddling This Month brings together the best of traditional magazines and new media. It is designed like a magazine, full of rich photos, feature stories, and timely longer-format news coverage. “We’re taking the best of our magazines and adding the benefit of rich digital media,” says Rapid Media’s founder and publisher Scott MacGregor. “With embedded links, video boat reviews, Rapid Media TV interviews, paddling films, and more digital features like extended photo galleries, we are changing the way paddlers read their magazines.”
Rapid Media had the first paddling and fishing magazines available in iTunes. They are now on 85,700 Apple devices and have recently launched Android apps. Another 51,600 read every new issue online. “Twenty to 50 per cent of our readership is now enjoying our magazines in a digital format,” explains MacGregor. “Our new monthly will invite readers back to our apps and drive sales of new and back issues.” All Rapid Media magazines are available online as far back as 2002.
When MacGregor talks about this new project, he draws circles in the air, circles of readers, each circle representing people who read his different magazines. “The middle, where the circles come together, is the group who already read every issue of every title. The new digital monthly all-in-one paddling magazine is expanding the area of those overlapping circles—it is taking our award-winning editorial to more people.”
Get Paddling This Month today on: Adventure Kayak App for Apple or Android ; Kayak Angler App for Apple or Android ; Rapid App for Apple or Android ; Canoeroots App for Apple or Android ; or online at www.rapidmedia.com.
About Rapid Media
Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak , Canoeroots & Family Camping , Kayak Angler , Paddling Buyer’s Guide , Paddling This Month magazines, and produces the Reel Paddling Film Festival and Rapid Media TV . www.rapidmedia.com.