Today at Outdoor Retailer Winter Market, Bill Kueper, vice president of Wenonah Canoe, and Todd Bradley, president of C4 Waterman, announced the merger of C4 Waterman into Wenonah’s existing worldwide distribution network.
The merger will improve global access to C4 Waterman products, leveraging the strength of Wenonah’s established and growing distribution network. Additional synergy is anticipated from Wenonah’s extensive experience and brand legacy in global supply chain management.
“The addition of C4 Waterman SUP, safety, rescue accessories and apparel products to Wenonah’s brand stable makes Wenonah a one-stop-shop for SUP, kayak and canoeing,” said Kueper.
C4 Waterman, a Hawaii-based adventure sports company making tools to support the waterman lifestyle, ensures their company’s position as a premiere brand in the global action sports industry by aligning with Wenonah.
Wenonah’s founder and owner, Mike Cichanowski, believed in C4 Waterman from the beginning and helped launch the brand at Outdoor Retailer Summer Market in 2007.
This introduction to the outdoor industry brought some of Hawaii’s most legendary watermen and a refined, premium line of standup paddleboards and paddles. Today, C4 is recognized worldwide as a pioneer of SUP surfing and racing, as it continues to break new ground with inflatable SUPs and innovative tools for rivers and oceans and water rescue equipment.
While inventive product design has kept C4 ahead of the pack, it is the team’s dedication and commitment to sharing the lifestyle of the waterman, through its key ambassadors in River, Ocean and Safety that make them leaders in the industry.
Brian Keaulana, co-founder of C4 Waterman, added, “As we’ve always said, ‘waterman’ is more than a word, it’s a lifestyle. No single piece of equipment defines a waterman. Partnering with Wenonah Canoe will allow us to become the company we have always envisioned: a lifestyle brand providing the best quality products to make the waterman’s time on the water as productive and enjoyable as possible. We look forward to exploring the many opportunities that lie ahead.”
“This will be a very exciting phase for C4 Waterman, with the expansion of the brand well beyond the standup paddle equipment that we are best known for, our portfolio of new innovations is now ready to share with the world,” added Todd Bradley, co-founder of C4 Waterman.
Learn more at www.Wenonah.com and www.C4Waterman.com.
