The latest boats, boards and paddling gear information is now at the click of your mouse and tap of your phone.
The 2019 Paddling Buyer’s Guide is a turn-back-the-clock media initiative with a modern twist. For the first seven consecutive years, Rapid Media published a 300+ page magazine showcasing hundreds of the hottest canoes, kayaks, boards, paddles, PFDs, gear, accessories, and apparel from paddlesports’ most trusted brands. What makes this year’s edition unique and revolutionary is its digital integration with Rapid Media’s new paddlingbuyersguide.com.
More than 110,000+ subscribers receive a digital flipbook version of the print magazine. The flipbook mobile application allows readers to hover and tap on products to pop up additional product information, including international pricing, detailed descriptions, additional photos, and full product specifications.
we see our role evolving from product news and reviews to guiding customers further down the sales pipeline
The reader can then continue reading the magazine, click to buy the product, or learn more and compare products at paddlingbuyersguide.com.
“Rapid Media’s new online Paddling Buyer’s Guide is just another example of how our marketing team is working to create native advertising platforms focused on innovation, measurement and reader trust,” says Director of Marketing, Cristin Plaice. “As more and more shopping and researching behaviors switch to e-commerce formats, we see our role evolving from product news and reviews to guiding customers further down the sales pipeline.”
We are tracking and seeing the success of e-commerce conversions but what is also important is connecting consumer Paddling Buyer’s Guide online research to in-store conversions
While the online Paddling Buyer’s Guide drives consumers to brands’ online stores, it also provides valuable research tools and boosts in-store visits to specialty retail. Every product page includes a link to find local dealers.
“We are tracking and seeing the success of e-commerce conversions but what is also important is connecting consumer Paddling Buyer’s Guide online research to in-store conversions,” said Publisher and Founder Scott MacGregor. “After seven years of publishing the world’s largest paddling buyer’s guide print editions, we know it drives sales. Consumers circle products and walk into shops with dog-eared pages. The magazine can only feature new and top-selling products, while our new online guide isn’t limited by weight or what fits in a mailbox. We can include all products from all brands, driving long-tail sales of every item in every catalog from every brand.”
While kayak fishing boats, boards, gear and accessories are featured in the Paddling Buyer’s Guide, coming soon is the kayakanglermag.com Kayak Fishing Buyer’s Guide.
“We’re serious about connecting consumers with products,” says Plaice. “We are afraid kayak anglers may get lost in all the paddling stuff; they deserve their own Kayak Angler branded buyer’s guide.”
The new online Kayak Angler Buyer’s Guide launches early June with the release of the digital flipbook version of Kayak Angler’s print Buyer’s Guide.
