A new alliance between Jackson Kayak and Werner Paddles signifies a powerful partnership that is built on shared values and a commitment to excellence.
Jackson, and Werner are proud to continue a legacy of supporting specialty shops with exclusive products and top-end service. We are proud to say that specialty shops are the key focus of our sales efforts.
“We have a strong team, a very large facility, and our location is ideal for growth,” says Peter Hausin, CEO of Jackson Kayak, now the parent company of both brands. “We knew that we would be stronger if we were a larger company, so we are thrilled to now be joining forces with Werner, one of the premier brands in paddlesports.”
A meeting between Bruce Furrer, longtime owner of Werner Paddles, and Tony Lunt, co-founder and majority owner of Jackson Kayak, solidified the alignment of business values and reinforced the shared dedication to paddling, employee and community support, and delivering quality products. “After meeting with Tony, I quickly learned of his long-term involvement in paddlesports, his belief in supporting employees, and his commitment to producing the highest quality products,” says Furrer. “I’m comfortable Werner Paddles is in good hands.”
Moving forward, both companies’ Sales and Marketing teams will continue to operate independently, remaining committed to delivering the highest quality services to their customers. Paddle production will transition to the Jackson location in Sparta, TN. “We know that it is critical to preserve the individuality of each brand,” says Hausin. “We can be a stronger and more efficient company together, but we will not abandon the uniqueness of these two stellar brands.”
The alliance between Jackson Kayak and Werner Paddles represents a powerful collaboration that leverages their shared values, manufacturing expertise, and commitment to delivering exceptional paddlesports products. Together, they are stronger, more resilient, and better positioned to serve their community and achieve continued success.
About Jackson Kayak
Jackson Kayak was founded in 2004 and resides in Sparta, Tennessee, with over 100 employees. Jackson Kayak immediately became a leading whitewater brand and quickly evolved into the recreational and fishing kayak sectors. Jackson has since expanded their high-end kayak product line to include accessories, including Orion Coolers. These initiatives have helped Jackson Kayak reach more and more outdoor enthusiasts worldwide. Jackson Kayak remains a family-owned and operated company today and continues to be a made-in-the-USA manufacturer, supporting Tennessee’s local economy.
For more information, contact Emily Jackson – Marketing Director, at [email protected]
About Werner Paddles
Werner Paddles began with Werner and Martha Furrer’s first kayaking adventure together in 1955. With limited gear available, Werner Sr built his first kayak in 1959 and subsequently his first paddle in 1965. With a growing family, each member needed a kayak and paddle, and the Furrer garage became a workshop to deliver the gear. From that humble beginning grew a company of dedicated craftsmen and women who bring passion, commitment, and pride to work every single day.
Today, Werner Paddles takes an engineering and technological approach to design. Function, ergonomics, durability, and beauty are key requirements for the best paddling experience. We take pride in handcrafting products in the U.S., minimizing waste, taking care of our people, and giving back to the local community. Whether you spend the day paddling on flat water with your family or rely on your paddle in Class V rapids, we continuously innovate to deliver Ultimate Paddle Performance.
For more information, contact Taylor Robertson – Director of Sales and Marketing at [email protected]
Feature Image: Jackson Kayak
