The Big Gear Show announced a new sponsor and partnership this month, ahead of its third annual show this summer. Taking place June 8-11 at the Colorado Convention Centre in Denver, the show will provide the opportunity for a wide range of outdoor brands to meet with specialty shop owners and buyers, as well as consumers.
Read more about the latest updates below.
Colorado Public Radio Named Official Radio Sponsor For (e)revolution And The Big Gear Show
April 3, 2023 — Lost Paddle Events announced today that Colorado Public Radio (CPR) is the official radio sponsor for both The Big Gear Show and (e)revolution. With coverage throughout Colorado on its news and music stations, CPR enhances the public outreach efforts in promoting the two events statewide.
“With both shows opening to the public, it was essential that we develop media partnerships that help us effectively reach our desired attendee audience. As a widely recognized and respected media outlet, Colorado Public Radio is the perfect choice for our marketing efforts,” said Dave Petri, marketing and communications director for both shows.
“CPR stations reach areas where 90 percent of Coloradans live, and a majority of its 600,000 weekly listeners and 776,000 monthly website visitors include the demographics we are targeting for both shows,” added Petri.
Both (e)revolution and the Big Gear Show will arrive in Denver for the first time this June, and will share the Colorado Convention Centre location. Separating the two shows in the exhibit hall will be a professionally designed demonstration area with an indoor track to test e-bikes, a climbing wall, and other gear testing and demonstration opportunities.
“We’re excited to be the radio sponsor for the Big Gear Show and (e)revolution, two shows that appeal to so many outdoor enthusiasts in Colorado,” Jodi Gersh, senior vice-president of audience and platforms for Colorado Public Radio, said. “Media sponsorships like this one are an important part of our audience development strategies.”
(e)revolution is the world’s first B2B2C e-bike expo focused solely on the needs of e-bike brands, dealers, suppliers and consumers. A four-day event that provides brands and suppliers opportunities to engage directly with e-bike retailers and cyclists, providing education, demonstrations, and industry networking and social events. The show takes place in Denver, Colorado at the Colorado Convention Center in June 2023.
About Colorado Public Radio
Colorado Public Radio is a non-profit 501(c)(3) organization delivering meaningful news, music, and cultural experiences to everyone in Colorado using the power of the human voice in all its forms. Roughly 95 percent of CPR’s funds come from the private support of listeners, businesses and foundations. For more information, visit www.cpr.org.
● CPR News delivers in-depth, insightful and impartial news and information from around the world, across the nation and throughout Colorado, examining its relevance to our state and connecting it to our community.
● CPR Classical takes listeners on an in-depth exploration of thoughtfully curated music—with an emphasis on Colorado’s classical community—providing context to a broad range of meaningful and compelling works from past to present.
● Indie 102.3 takes listeners inside the world of new and independent music—exposing them to up-and-coming artists and highlighting Colorado’s local music scene.
● Denverite is an online news source dedicated to Denver’s curious and concerned.
● KRCC is a public radio station in Colorado Springs, Colorado, serving Southern Colorado. KRCC is operated by Colorado Public Radio in partnership with Colorado College.
The Big Gear Show Announces Partnership with Locally
April 5, 2023 — The Big Gear Show announced today that it is partnering with Locally to develop retailer education for the June 2023 show. Founded by retailers, Locally is the industry expert in driving close-to-home shopping for specialty retailers and offers over a decade of knowledge on the intersection between online and in-store retail sales.
“The Big Gear Show, like Locally, serves at the intersection of brands, retailers and consumers. We are thrilled to partner this year and present industry-leading solutions for online-to-offline and near-me shopping,” said Mike Massey, Locally cofounder and CEO.
The Big Gear Show retailer education program takes place on June 8 and 9, during the B2B Trade Show days. Sessions will include topics on hybrid retail, marketing, and current retail trends and insights.
“Locally is the nation’s leading platform for empowering specialty shops with the same tools used by the biggest e-tailers on Earth. We’re proud to work with Mike and the Locally team to bring this expertise to support the outdoor specialty channels.”
Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 21,000 retailers worldwide and are utilized by millions of shoppers every month.
About The Big Gear Show
The Big Gear Show is redefining what an outdoor industry trade show should be. By embracing a wide range of outdoor recreation activities, this new B2B2C experiential model prioritizes meeting the needs of specialty retailers and their customers. The Big Gear Show features the gear that gets people outdoors, amplifying the stories of innovation and access for a new outdoor consumer base. Now in its
third year, the event will not only gather professionals from the top outdoor recreation specialty retailers, brands, and media, but will also be the first of its kind to invite consumers to attend.
The Big Gear Show takes place June 8-11, 2023, at the Colorado Convention Center, with the retailer trade show taking place on days 1 and 2 (June 8-9), followed by the first-ever outdoor industry consumer festival on days 3 and 4 (June 10-11).
Exhibit space is still available for exhibitors for all show days and for retailers who want to exhibit during the consumer festival. Trade show badge registration is open, with consumer ticket sales beginning in April 2023.
For more information, contact Dave Petri:
Lost Paddle Events
About Lost Paddle Events
Lost Paddle Events is the leader in retailer and consumer-focused trade shows. Led by a team of industry trade show experts across multiple outdoor recreation categories, Lost Paddle Events produces outdoor-focused events across a range of outdoor recreation categories. Its events include the premiere multi-category trade show—The Big Gear Show—the first of its kind e-bike trade show— (e)revolution—and consumer-centric sports shows, including the Saltwater Fishing Expo, Chicagoland Fishing Travel & Outdoor Expo, and World Fishing & Outdoor Expo.