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s there anything more cringe we could do than define Gen-Z slang? Maybe not, but here we go anyway. Rizz: (verb) to charm or seduce. — Merriam-Webster Dictionary.
Prijon is a 60-year-old whitewater brand, known for producing classic designs. However, not so much for the flashy. You could say Prijon was the soft-spoken kayak that knew its abilities. In 2024, Prijon unleashed the BEAST, a high-volume creeker they called for a new generation. The neon logo and vivid colors placed on the kayak as if to speak the new direction. Now, in 2025, it appears Prijon is embracing this new identity with the Gen-Z-influenced name of the RIZZ—a medium volume creeker they say is to, “Play it loud.”
To rizz or have rizz is to seduce, to charismatically wow—with an 80s-like neon logo and slimmed-down volume, there is no doubt Prijon has set out for this boat to draw meme-worthy looks on the river.
A look at the new Prijon RIZZ
According to a press release, the Prijon RIZZ borrows design aspects from the Prijon BEAST, with the new Prijon RIZZ offering a lower-volume alternative to its predecessor. The RIZZ features a lower hull, narrowed width, and slightly modified edge shape. Additionally, the RIZZ has a new rocker line in the bow and a flatter bottom for more speed and to help it skip over holes. Overall, the goal of this redesign is a boat that is more agile on edge than the BEAST and easier to accelerate.
Compared to the Prijon BEAST, the RIZZ has more volume behind the cockpit and more buoyancy on edge in whitewater. The new PR-X seat system is also in the Prijon RIZZ, including the ultralight 200 gram foam seat along with the HTP-hull used on many Prijon boats. Handles on the RIZZ are made of aircraft aluminum and anodized magenta or blue.
The RIZZ is available in neon yellow, turquoise, and energizing pink. Prijon HTP kayaks including the RIZZ are made in Rosenheim, Germany.
Feature Image: The new Prijon RIZZ whitewater kayak. Image courtesy Prijon
