Imagine this scene. It’s sunset. A striped Hudson Bay Company point blanket is spread out near the fire. A matching hand-painted wood-canvas canoe sits on shore center-left, with a mossy green canvas pack resting against its bow. A fire crackles, curls of smoke rising, and a bottle of Irish whisky rests next to an enamel mug stamped with a John Muir quote—maybe it reads, “The mountains are calling.” Bonus points if you can work in a ukulele, antique hurricane lantern and string of fairy lights.
Sounds perfect, right? Yeah, too perfect.
A shot like this has 45,000 likes on instagram.I’ve since seen many variations inspired by the original, each one trying to one-up the rest with the next best fabricated presentation of perfection.
Instagram users are pressing the like button 3.1 billion times a day.
Followers don’t see the hours of tediousness invested into capturing this one outrageously perfect moment. We don’t see the work it takes to align the gear, sunlight, smoke signals and hang those twee tinkle lights just so.
If we had only social media to inform us of what canoe tripping looks like, we’d have completely unrealistic expectations about the backcountry.
What Instagram so rarely shows is the side of canoe tripping not so splendidly picture perfect. There are bugs. Sometimes, long and steep portages. And when real people get sweaty it’s rarely in an attractive and dewy morning-glow sort of way. Instead, think wet, red, swollen, haggard faces.
When things are hard—someone is cold and tired or battling a ferocious headwind—it usually doesn’t feel like a cool Kodak moment. And without the crack-of-dawn lighting, oversaturated filter presets and Adobe Photoshop, our campsites, landmarks and routes look a little different. They look real. See a celebrities-without-makeup spread in People magazine, it’s kind of the same thing.
Instagram users are pressing the like button 3.1 billion times a day. From our own Paddling Magazine feed, we know the most popular paddling shots are typically the ones featuring moody lighting, beautiful vistas and unidentifiable paddlers. Many theories abound why this is, but we believe it’s because viewers imagine themselves in the landscape and live vicariously through the photo. Who doesn’t want to insert themselves along a gorgeous shoreline, in a handcrafted canoe under a blue bird sky?
Yet those picture-perfect, serene moments we love to double-tap don’t match what we actually share of memorable canoe tripping moments.
Instagram is valued at upwards of $50 billion and boasts 800 million active monthly users sharing 95 million photos and videos a day.
Memories aren’t made of perfectly lit campsites and staged fireside whisky ads. My best memories are of gritty, hard moments—fighting exhaustion during the second sleepless night of the 715-kilometer Yukon River Quest—and the joyous ones—carving into an eddy after a whitewater run I was sure we would swim.
According to the Australian University of Queensland’s Brain Institute, I’m not alone. Strong emotions build robust memories. You probably remember your first kiss, or where you were when you found out planes flew into the Twin Towers. This happens because the amygdala, which is activated by emotional events, boosts memory encoding by enhancing attention and perception.
Social media is a big business. Instagram is valued at upwards of $50 billion and boasts 800 million active monthly users sharing 95 million photos and videos a day. Real authentic emotion might be the only thing Instagram is lacking. Close to 70 percent of top performing posts feature a product. You can be sure the majority of the most popular posts are curated. It’s one big smoke show.
The beautiful moments we cherish – success through a trick stretch of rapids, belly laughing to tears with friends or racing for shelter under a threatening sky – are imperfect.
At those times, we’re caught up in the moment. Reaching for a camera doesn’t occur to us at the time. Nonetheless, it happened. We liked it. And we shared it with friends. Sound familiar?
Kaydi Pyette is the managing editor of Paddling Magazine. Most of her Instragram posts are about her new puppy. Who doesn’t like puppies?