FOR IMMEDIATE RELEASE February 4, 2020
Contact: Jacques Chasse
Industry veteran David Hadden joins Esquif team in business development role
FRAMPTON, QUEBEC. – Esquif Canoes announced Tuesday that David Hadden will join the company in the newly-created role of Director of Business Development.
Esquif owner Jacques Chasse is enthusiastic about the addition, and what it means for the company moving forward. “David has been a fixture in the paddlesport industry for 20+ years with experience at several of the major paddlesports brands. I am impressed with his business skills, but also his passion for paddlesports and the outdoors”.
Hadden is excited to return to his “canoe roots” and work with a company that shares his ethics and excitement for life on the water. The paddle sport industry has struggled recently due to a changing retail environment and a lack of innovation. “Paddles sports and specifically canoeing is still one of the best and most affordable outdoor activities, but the business model is broken. Esquif with proprietary technology and a reduced footprint is perfectly positioned to grow and succeed in the new outdoor marketplace while offering innovative product that offers the best consumer experience.” Chasse confirmed that the company is growing and will launch 5 new models this spring. “Our new canoe designs are designed to offer the best experiences for those seeking solitude or those wanting to explore in pairs or small groups.
Paddler owned and paddler run, Esquif has based its existence on the right mix of work and fun and this culture drew Hadden the team. “I’m looking forward to focusing more on the things I enjoy in business: product innovation, working with top accounts, engagement with the customer, and introducing a new generation of outdoor and water enthusiasts to nature and the outdoors. We are going to make canoeing fun again!
About Esquif Canoe
First established in 1997, Esquif Canoes is a North American manufacturer of canoes based in Frampton, Quebec. A leader in the global paddlesports industry, Esquif manufacturers one of the industry’s largest assortment of canoes appealing to paddlers, adventurers, anglers and sportsmen of all ages. Esquif, driven by passion and the desire to innovate; run by paddlers who want to share the sport of canoeing to a future generation of outdoor enthusiasts.