ARCATA, CA – Kokatat, a leading manufacturer of innovative paddlesports apparel and accessories, is pleased to announce Scott Frank as its new Sales Manager, effective immediately. In his new role at Kokatat, Scott will oversee the Sales Department, external Sales Representatives and the Warranty and Repair Department.
Scott has over 30 years of sales experience in the outdoor industry, working for multiple specialty outdoor retail shops prior to leading the Kokatat customer and dealer service department for the past 14 years.
Mark Loughmiller, Kokatat CEO, stated, “Scott has developed excellent relationships with Kokatat’s dealers and outside Sales Representatives, which will serve him well in his new role as Sales Manager. Scott has a thorough understanding of Kokatat’s business operations and product lines making Scott a perfect fit for his new role in the company.”
Kokatat is deeply committed to quality and excellence in customer service. Scott’s prior role as Customer Service Manager provided firsthand interactions with customers, both wholesale and consumer, putting him in a unique position to utilize their feedback in Kokatat and Scott’s shared goal of continual improvement.
“We will continue to focus on improving sustainable manufacturing through the use of less harmful chemicals, and increasing paddlesports participation through community engagement,” said Scott.
Scott brings much knowledge and enthusiasm to his new position at Kokatat, where he will give input to the company’s management team and provide leadership for the sales department. His responsibilities will be on the domestic and global scale for the company’s paddlesports business.
“From its founding and continuing to this day, Kokatat has been a small family business. In my new role as Sales Manager, I have been enabled with the opportunity to serve Kokatat and its customers in the tradition of all families; a tradition of encouraging the success of each other and having fun doing it,” said Scott.
About Kokatat Inc.
Kokatat has been manufacturing paddling gear in Arcata, California, for over 50 years. At a time when many technical apparel brands were moving manufacturing offshore, Kokatat continued to invest in infrastructure in the United States. Kokatat founder Steve O’Meara was committed to the development of the finest and driest paddling apparel in the world and recognized the need to control and continually evolve the development of our dry wear. In the early days, Kokatat worked closely with W.L. Gore& Associates, makers of GORE-TEX®, to refine the sewing and sealing techniques required for full immersion suits and tops.
