When Bill Parks set out to start his own business, he wanted to see if he could put to real-world practice the lessons he had been providing students at business school.
“My experience was in an office. With the whole rows of people doing approximately the same thing I was doing. I wanted to see if I could do the things I was teaching,” explains Parks.
50 years later NRS is one of the most iconic brands in the paddlesports community.
[ See the latest NRS gear in the Paddling Magazine Buyer’s Guide ]
In this video from NRS, the river runner and founder of the brand discusses what he set out to accomplish in 1972. As well as what he believes the employee-owned company stands for a half-century later.
“Sometimes you guys tell me that I’m important to the company, and I pretend I believe them,” Parks continues. “It’s about the people at NRS now. It’s just an amazing company that I am really so happy to have been associated with.”
